77cx Privacy Policy – How We Protect Your Data

1 Who We Are

77cx is an online entertainment platform offering sports betting, live casino games, slots and related services primarily for players based in Pakistan. The platform operates at 77cx.win and through the 77cx mobile app available for download at /download.

When this Privacy Policy refers to "77cx", "we", "us" or "our", it means the operating entity behind the 77cx platform. When it refers to "you" or "your", it means any registered player or visitor using the platform.

This policy governs how we handle your personal data. It should be read alongside the Terms and Conditions, which set out the broader rules for using 77cx.

2 Data We Collect

We collect only the personal data that is necessary to operate the platform, process your transactions and keep your account secure. The main categories of data we collect are set out in the table below.

We do not collect sensitive categories of personal data such as racial or ethnic origin, political opinions, religious beliefs or biometric data beyond what is strictly required for identity verification.

3 How We Collect Your Data

Your data reaches us through three main channels:

• Directly from you: When you register an account, complete identity verification, make a deposit or withdrawal, contact support or participate in a promotion.
• Automatically: When you browse the 77cx website or use the app, our servers and analytics tools log technical and usage data as a standard part of how web and app services operate.
• From third parties: Identity verification providers may share the outcome of document checks with us. Payment processors such as JazzCash and Easypaisa confirm transaction status. Fraud prevention partners may flag suspicious activity linked to your device or payment method.

4 Why We Use Your Data

Every piece of data we collect has a specific purpose. We do not use your personal information for anything beyond what is described below:

• Account management: Creating and maintaining your 77cx account, verifying your identity and keeping your profile up to date.
• Processing transactions: Accepting deposits in PKR via JazzCash, Easypaisa, Raast, bank transfer or cards, and processing withdrawal requests to your verified payment method.
• Platform security: Detecting and preventing fraud, money laundering, bonus abuse, duplicate accounts and other prohibited activities described in the Terms and Conditions.
• Customer support: Responding to your queries, resolving disputes and following up on withdrawal or deposit issues.
• Responsible gaming: Monitoring play patterns to support responsible gaming tools such as deposit limits, session reminders and self-exclusion as described on the Responsible Gaming page.
• Platform improvement: Analysing usage patterns to understand which features players use most, where technical issues occur and how the platform can be made faster and easier to use on mobile in Pakistan.
• Promotions and communications: Sending account-related notifications and, where you have opted in, bonus and promotion information. You can opt out of marketing communications at any time through your account settings.

5 Payment Data & PKR Transactions

All 77cx accounts operate in Pakistani Rupees (PKR). When you make a deposit or request a withdrawal, your transaction is processed through your chosen payment method — JazzCash, Easypaisa, Raast, bank transfer, debit or credit card, or another approved mobile wallet.

We store a reference to your payment method — for example, the last four digits of a card or the mobile number linked to your JazzCash account — to apply our anti-fraud rule that withdrawals must be returned to the same method used for deposits. We do not store full card numbers or full mobile wallet credentials on our servers.

Payment processing is handled by certified third -party providers. Your financial data is transmitted to these providers over encrypted connections and is handled in accordance with their own security standards. 77cx does not have access to your full payment credentials at any point.

6 Sharing Your Data

77cx does not sell your personal data. We do not share it with advertisers or data brokers. Your information may be shared with a limited set of third parties only where it is genuinely necessary to operate the platform:

• Payment processors: JazzCash, Easypaisa, Raast, banks and card networks receive the transaction data needed to process your deposits and withdrawals in PKR.
• Identity verification providers: When you submit documents to verify your account, a specialist verification partner checks those documents and returns a pass or fail result to 77cx.
• Fraud and security partners: We work with fraud prevention services that cross-reference device data and transaction patterns to identify suspicious activity. These partners receive only the technical data needed for that purpose.
• Technology infrastructure providers: Hosting, cloud storage and platform performance tools that underpin the 77cx service process technical and usage data as part of normal operations. These providers are contractually bound to process data only as instructed by 77cx.
• Legal obligations: Where we are required by applicable law or a valid legal process to disclose personal data, we will do so. We will notify you where we are legally permitted to do so before disclosing your information.

All third parties that handle personal data on behalf of 77cx are required to maintain appropriate security standards and to use that data only for the specific purpose for which it was shared.

7 Cookies & Tracking

The 77cx website and app use cookies and similar tracking technologies to keep the platform working properly, remember your preferences and understand how players use the service.

• Essential cookies: Required for the platform to function. These handle your login session, keep your account secure and remember your language and currency preferences. You cannot disable these without affecting your ability to use 77cx.
• Analytics cookies: Help us understand which pages and features are used most, how long sessions last and where technical errors occur. This data is aggregated and does not identify you personally.
• Preference cookies: Remember settings you have applied, such as your preferred deposit method or responsible gaming limits, so you do not need to re-enter them each visit.

You can manage non-essential cookies through your browser settings. Disabling analytics cookies will not prevent you from using any core 77cx features including deposits, withdrawals, betting or live casino.

8 Data Security

We take the security of your personal data seriously and apply multiple layers of protection across the 77cx platform:

• Encryption in transit: All data transmitted between your device and 77cx servers is encrypted using TLS. This applies to account login, deposits, withdrawals and all personal data submitted during registration or verification.
• Encryption at rest: Sensitive data stored on our servers — including identity verification records and payment references — is encrypted at the storage level.
• Access controls: Only authorised 77cx staff with a legitimate need to access specific data can do so. Access is logged and reviewed regularly.
• Account security: Your account is protected by your password. We strongly recommend using a unique password and enabling any additional security features available in your account settings. 77cx will never ask for your password via chat or email.
• Fraud monitoring: Automated systems monitor account activity around the clock for signs of unauthorised access or unusual transaction patterns.

Despite these measures, no online platform can guarantee absolute security. If you suspect your account has been accessed without your permission, contact support immediately via live chat.

9 How Long We Keep Your Data

We keep your personal data for as long as your account is active and for a reasonable period afterwards as required for legal, financial and operational purposes.

• Active accounts: All account data is retained while your account remains open and in use.
• Closed accounts: Following account closure, we retain identity and transaction records for a minimum period in line with standard financial record-keeping requirements. This allows us to respond to any disputes, fraud investigations or legal requests that may arise after closure.
• Support communications: Chat transcripts and email correspondence with our support team are retained for a period sufficient to resolve ongoing issues and review service quality.
• Marketing data: If you opted in to receive promotional communications, your marketing preference data is retained until you opt out. After opting out, we keep a suppression record to ensure we do not contact you again.

When data is no longer needed, it is securely deleted or anonymised so that it can no longer be linked to you as an individual.

10 Your Rights

As a 77cx player you have the following rights regarding your personal data. To exercise any of these rights, contact our support team via live chat or the email address listed in Section 13.

We will respond to all data rights requests within a reasonable timeframe. Complex requests may take longer, in which case we will keep you informed of progress.

11 Minors

77cx is strictly an 18+ platform. We do not knowingly collect personal data from anyone under the age of 18. During registration, you are required to confirm that you are 18 or older. If identity verification reveals that a registered user is under 18, their account will be immediately closed and any deposited funds returned.

If you are a parent or guardian and believe a minor has registered on 77cx, please contact our support team immediately via live chat so we can investigate and take appropriate action.

12 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in how we operate the platform, the payment methods we support or applicable data protection standards. When we make material changes, we will update the "Last updated" date at the top of this page.

For significant changes that affect how we use your personal data, we will notify active players through their registered contact details where this is practical. Continuing to use 77cx after a policy update constitutes acceptance of the revised terms.

We recommend checking this page periodically, particularly if you are a regular player or have recently added a new payment method to your account.

13 Contact Us

If you have questions about this Privacy Policy, want to exercise any of your data rights, or need to report a privacy concern, please get in touch with the 77cx team:

• Live Chat: Available directly from your logged-in account dashboard — this is the fastest way to reach us, available 24 hours a day, 7 days a week.
• Email: [email protected] (for reference — please use live chat for the quickest response to privacy queries).
• FAQ: Common questions about account data and security are answered on the FAQ page.

For questions specifically about responsible gaming tools and self-exclusion, visit the Responsible Gaming page where you can also find guidance on setting deposit limits and managing your play.